Is AI the New Star in the Digital Marketing Show? 🌟
Is AI the New Star in the Digital Marketing Show? 🌟
Discover how AI is stealing the spotlight from the others and changing the content creation and marketing landscape in digital world!
But first, let's begin with some key information that all readers are familiar with:
Generating ideas and creating relevant content pieces is the important and the first step in the content creation journey. When we examine the pathways for this process, brainstorming and subsequently publishing content in various formats, such as eBooks and blog posts, are crucial factors. If you're wondering about the primary aim, it should be to educate the readers. When users find your content valuable and informative, they are more likely to develop trust in your brand and establish a long-term relationship with your company. The next significant step is marketing, as outlined by the Content Marketing Institute:‘’Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.’’
2. Why is it important?
The reason content creation and marketing are so crucial today lies in the fact that, a decade ago, influencers and influencer marketing were virtually non-existent. Those who did engage in it often pursued it as a mere hobby. When we examine the statistics, we find that there are now over 4.89 billion social media users and 7.33 billion people using mobile phones worldwide. Today's users expect to encounter a diverse range of content across various platforms, spanning social media, websites, and apps, extending beyond traditional blog posts or articles. Also in one study shows that "User-Generated Content Takes the Lead in Marketing Tactics, Influencing 90 Percent of Shoppers' Purchase Decisions.’’ After the COVID-19 pandemic, creating video content for digital marketing surged in popularity. According to Adam Mosseri, the Head of Instagram, the platform has evolved beyond being just a photo-sharing app.
Post-pandemic, video emerged as the most viable option for creators: Reels, Instagram Stories, live streaming, and native video content have been more popular among users over years. After seeing the success of competitors like the social media platform Tiktok and YouTube, Mosseri said in a video on Twitter and Instagram that the company is aiming to move into entertainment and video.
3. Benefits of Content Creation and Marketing
‘’ 90% of all organizations use content in their marketing efforts’’.
Why do you need content marketing? According to deman metric:
- Keeps reader attention: 60% of people are inspired to seek out a product after reading content about it.
- Improves brand loyalty: 70% of consumers feel closer to a company as a result of content marketing.
- Generates Leads: 82% of users feel more positive about a company after reading custom content.
- Increases Direct Sales: High-quality, relevant and valuable information makes consumers more likely to take action.
Content marketing rates are six times higher than other methods especially for SEO techniques.
Over time, successful companies have come to understand the importance of engaging with people, understanding their preferences, and using content. They have also realized that they need to adopt a different perspective. It's a fact that relying on traditional advertising methods and expecting the same results as in the 2000s or early 2010s is no longer effective. Instead of sticking to outdated advertising approaches, companies should aim to make a meaningful impact in the lives of their users, as these users invest their time in getting to know their products. I feel you and I are thinking of the same term :) ( *blinking eye* content marketing *blinking eye*)
Experienced Marketing Leader, Michael Brenner, emphasizes that these methods can lead to increased sales, sustainable business growth, and revenue growth. However, he also highlights the importance of having a well-defined strategy to achieve sustainable business growth. By taking a holistic approach and leveraging various sources and channels, you can maintain success. It's essential to recognize that content marketing extends beyond the realm of a business blog; it reaches far into the digital world. Content is information delivered across diverse platforms to a variety of target audiences.
You can take Kuasar Video as an example here.
Kuasar Video enables you to produce your content faster and cheaper by using artificial intelligence tools. It is the only AI tool that analyzes data (even your competitors ;)) and provides high-quality feedback. It uses computer vision with audience analyses from social media, offering an excellent opportunity to target your audience with effective and high-quality content.
4. Content Marketing- then and now
a. The Evolution of Marketing:
Traditional Marketing: The Oldies but goldies
Do you remember the time when you bought magazines, books for your favorite recipe? Those were the days my friend but to be honest it was time consuming and a lot of stress for spending finding that book. Or your favorite artists album, I remember we used to find our favorite artist’s album in the gas station where it was out of the city.
b. Here comes the sun: Revolutionary Change
You can not expect marketing or content creating work as a magic lamp.Time, consistency and hard work are the key values. Once you pay attention to the value of it, it will follow like magic. You should create content that focuses on your audience, helping them by solving problems.
When we compare content marketing then vs now and go back, the content creation and marketing could be seen in 1732 with Benjamin Franklin, ‘’Poor Richard’s Almanacak’’ was published to promote Benjamin Franklin’s printing business. As the years passed it developed and improved as it is today.
Image by: Devrix.com
When you examine the history of content marketing, you can observe numerous significant turning points, one of the most impactful digital innovations has been the rise of video content.
In the graphic (devrix.com), it's evident that video is the most preferred content format when compared to other tools such as emails, social images and videos, and articles. Well, I have to be honest; I can't be objective here —I totally agree with this fact. I feel like even the algorithms in the digital realm would give it a thumbs-up! And here is why:
Our brains process visual information much faster, approximately 60,000 times faster than text-only content. This is why many people prefer watching videos with lyrics instead of just reading them. Additionally, using visual content like videos can be a highly effective option for marketing if you're aiming to reach a broader audience.
*Over the last years, video has been seen as a marketing tool and according to Video Marketing Statistics 2023 91% of businesses use video as a marketing tool in 2023 and it is an all time high since they started tracking this data in 2016.
**96% marketers continue to see video marketing as an ‘important’ part of their marketing strategy.
Content marketing involves a series of steps:
- Planning
- Production and Creation
- Distribution
This includes various content types, including social media posts, blog entries, videos, and webinars. While content marketing can be time-consuming and potentially monotonous over time, its effectiveness can be significantly enhanced through the use of AI. Furthermore, AI can alleviate some of the challenging and time-consuming tasks, making the process more efficient.
5. AI in content creation and marketing
According to AI in marketing revenue worldwide 2020 - 2028 , the value of the AI might boost more than 107.5 billion by 2028.
According to Hubspots survey, 75% of marketers said generative AI helps them create more content than they would without it. And 77% agreed generative AI could help create content more efficiently.
6. Benefits of AI in Content Creation & Marketing:
If we compare the digital marketing tools, content writing / creation is more challenging since it is human-focused work. However, content creators can benefit from any form of help to increase the quantity and quality of their output by the help of AI. What are the factors that makes AI more special in Content Creation & Marketing:
- Everything can be written with AI with no language barriers: From business reports to movie scripts, AI can generate content, providing a sigh of relief to content creators and writers who may be struggling to find ideas. Furthermore, it enhances the quality of content with rich vocabulary, topic relevance, grammar, and more. AI can even translate content into all languages, making it globally accessible.
- It takes personalization to another level: For instance, modern marketers utilize AI-powered email marketing to automate 'cold email outreach,' ensuring emails are sent on time. This not only saves time but also generates a substantial level of engagement.
- User-Based Contents Can be Created: AI, through visual recognition technology, can identify photographs, videos, and user-generated text associated with your products. To boost brand awareness and trust on social media, AI algorithms can filter high-quality user-generated content. This ensures that the content created with the assistance of AI remains focused on the most crucial factor in content creation—the target audience, reader, or user.
- AI can create / find new topics and keywords:
AI possesses a unique ability to analyze data, generate ideas, identify topics, and search for the right keywords. This enables it to provide insights into the interests and preferred content of target audiences, assisting in finding the most relevant content topics. Moreover, AI can help marketers by evaluating metrics such as 'keyword search traffic' and 'organic competition,' enabling the selection of the best keywords to achieve SEO objectives. Utilizing AI for keyword research can significantly enhance speed and efficiency.
5.It Can Boost Social Media Content Performance:The primary objectives of social media content are to build a brand's presence on social platforms and redirect traffic to specific websites. Marketers heavily depend on demographic information when crafting social media content. AI-powered tools excel at analyzing consumer behavior and demographic data.
7. How should you use AI for video production?
AI is a very part of the video production process. Here are the examples of AI and how it is used in video production:
a."Ideation and Script Writing" :
For marketers, finding the right idea for content can be challenging. In such situations, Artificial Intelligence acts as a 'batman' to rescue marketers by assisting in content creation and scriptwriting.
b.‘’Video Editing and Production’’
You can edit, remove something from the back with the AI. Before AI, it was hard to remove objects and it was time consuming, now AI does all the job! Also with AI generators you can analyze users behavior on videos and then provide content recommendation.
c.‘’Analyzing and creating content:
For example, Kuasar uses video data from industry advancements to assist marketers in growing their audiences by targeting them with the right content. Artificial Intelligence is the key factor here, as it does all the work. It analyzes the video data and presents you with a variety of the best tools, allowing you to make your choice.
8. Challenges of AI
- I don't know if I should write this letter or let AI do it for me?
- I wrote this blog with AI, should I continue to consider my website to be unique and personal?
Of course the grass is not always greener on the other side. Every coin has two sides: what we can understand from this idiom is that there are both positive and negative aspects to everything, including AI. I know, I know, but don’t worry, it's not as hazardous as salmonella.
Even though AI is being one of the most important and expanding fields in the world, it is still dependent on analysis of data and the algorithms to generate content.
a. Plagiarism and the quality of the content:
While some AI tools can extract information from websites and combine it, they often fail to add value, resulting in mere reworded content. This approach, though seemingly unique, primarily aggregates information from various sources without significant improvements or plagiarism checks. Consequently, the quality may suffer if used without proper handling of data or an understanding of the author's perspective on a particular topic. While these AI systems can create impressive content, they often struggle to grasp the context of a piece of writing or article.
Also one of the problems that can be mentioned is that AI might not be able to understand the specific audience for whom the content is intended, such as their interests or level of knowledge. In these scenarios, the message will seem meaningless and miss the point of it.
The content you provide might lose worth due to Google's algorithm
Now, google’s new update is providing readers, contents that are written by people which help them to see more original search results. Now, AI writing tools are not paying attention or creating original contents that are for people, it is mostly from search engines that might not be the one you are searching for. We can basically say that, they might not understand what your audience is looking for and your content might lose its worth with google's new update.
b. Not as creative as you
It requires creative thinking to make information appealing and accessible to others, which are two essential elements of achievement. Human-written content is doing better than AI, Since AI lacks emotional awareness and the capacity to recognize the details as we can, from locals. Once more, AI creates "new" material from data and information that already exist.So the results will be Cyclical, repetitive information, contents. Basically the new material won’t be unique as human hand written content. For the marketers or the businesses that trust marketers, this could be challenging when they are competitive and looking for unique, fine results.
9. Conclusion:
Basically, AI should be the side character of the story, not the main one.
After evaluating all of the pros and cons of AI-generated SEO content, there is scope to use these tools for writing assistance. The ability to quickly develop cost-efficient draft articles is enticing, especially when AI tools can help you overcome writer's block and spark creative ideas.
With evaluating and understanding the benefits and the drawbacks of AI and content creation, it can be said that these tools can be used as writing assistance. They are very useful if you are out of time or ideas, when you want to create new content. Fast, affordable content creation is appealing, especially since AI technologies may help you get beyond that.
Shortly, use them when you're looking for suggestions, when you're stuck and can't get out of it, or use them for grammar and vocabulary checks. You are the main person, alongside AI.
It’s like having a fancy kitchen materials that can slice, and cook your meals with a variety of amazing ingredients. It's great for chopping vegetables and making life easier, but don't expect it to replace your taste or your ability to create Grandma's secret recipe for your favorite dish. So remember, AI is your kitchen assistant, but you're still the master chef of your content creation dinner!
FAQ:
- Will Artificial Intelligence conquer the content creation world?
Since day 1, it’s the question on everyone’s mind. The difference between artificial intelligence and humans is feelings, empathy skills. AI will help you to create contents: for example, blog posts or movie scripts but it can’t be the same as the one that you write since you add your beliefs, taste, emotions and culture in your creation. It’s like watching a tv series that's scripted from your favorite book. It won’t give you the same taste.
- Can you give an example of a product that uses AI for content creation?
You can receive valuable assistance from AI-powered marketing tools like Kuasar. These tools not only save you time and money but also provide innovative ideas to enhance your Instagram video content, ensuring it resonates with your target audience. They analyze trends, user preferences, and performance data, making it easier to create engaging and effective videos for your Instagram marketing strategy.
- In what ways can AI assist the process of producing content?
Artificial Intelligence is enhancing the process of content production by utilizing data and information about audience preferences, likes, and behavior gleaned from insights, and identifying popular keywords. It helps content gain more visibility, receive more clicks, and, most importantly, provides valuable information to the target users and audience through algorithms