Finding the Right Instagram Posting Schedule for You

Are you unsure about how often you should post on Instagram? Do you worry that you might be posting too little or too much content? This article will help you figure out the ideal number of Instagram posts per day to achieve the engagement and reach you desire.

Why You Need the Right Posting Frequency?

As a social media manager, you want to make the most of your resources while reaching your goals. This means creating content that your audience loves and finding the perfect schedule for posting.

What If You Don't Post Often Enough? If you're not posting regularly, your account's reach and engagement can drop. Not posting enough means missing chances to connect with your audience.  Engagement is important for Instagram. It helps in two ways:

a. Gaining Popularity: Engaging content, with lots of likes and comments, tells Instagram that people like it. This helps your account get seen by more people.

b. Audience Engagement: If your followers often interact with your content, it's another positive sign. Instagram considers this when ranking your posts

In a nutshell, not posting often enough can make Instagram show your content to fewer people, affecting your engagement.

What If You Post Too Much? 

If you're worried about not posting enough, you might think posting a lot is the solution. But there are problems with this approach:

1. Low Engagement: If your content doesn't get many likes or comments and you post more, it won't help. Instagram won't see it as popular.
2. Audience Fatigue: Seeing something over and over again can bore you. Over time, too much posting can annoy your audience. Instagram may think people don't want to see your content, hurting your ranking and engagement. 
3. Costs: Creating lots of content isn't free, so it can get expensive.

To make the most of your social media content, focus on creating content that helps you reach your goals effectively. You know that posting too much or too little on Instagram can affect your reach and the success of your marketing efforts. But how often should you post? Let's get into it:

1: What Instagram Suggests About Post Frequency: According to Instagram's Head, Adam Mosseri, you should aim for about two feed posts per week and a couple of daily stories. This provides a starting point.

2: What Your Data Reveals About Post Frequency: Use Instagram Insights and Business Suite Insights to analyze your data. Look at reach and engagement over the last 7-14 days. If these metrics remain steady or improve, your post frequency is likely good. Experiment by adding or removing one post or story per week and check the impact on engagement and reach.

3: Optimizing Your Instagram Content Calendar: Consider when your audience is most active. Use Instagram Insights, Creator Studio, or Business Suite to identify these ideal times. Schedule your content accordingly. 

4: Analyzing Content Performance: Dig into your content performance data to find the best and worst-performing posts, reels, and stories. Check how frequently you posted on days with good or bad performance. Identify patterns and adjust your posting frequency accordingly. You can also use Kuasar Video to find out which day is the best to post it. 

5: Experiment and Try New Tactics: Don't be afraid to try. Change your posting frequency, try different times.

To help you plan your Instagram strategy effectively, here are some essential Instagram statistics to keep in mind:

1. Businesses typically post once a day on their feeds.
2. The average engagement rate for a post from a business account is around 0.96%.
3. Users spend approximately 30 minutes on Instagram daily.
4. Each visit to the platform lasts about 6 minutes and 35 seconds.

These insights can guide your approach to Instagram content and posting frequency.

Is there an ideal time to post on Instagram?

Actually, it really depends on your specific audience, but there are some general guidelines that can work well for most users, businesses or marketers:

The Instagram algorithm loves new, fresh content, so posting when your followers are active is crucial. A recent post tends to appear higher in users' feeds than an older one. You can check it from instagram insights. 

Being timely is one of the easiest ways to boost your post's chances of success. But remember, it's also important to know your goals. Are you aiming to raise awareness, increase engagement, or drive traffic? Understanding what success means for you and when you've achieved it in the past is a valuable guide for your overall posting strategy.

In simple terms, after analyzing data from various brands, it concluded that the best days to post are typically weekdays, specifically during the following times:

1. Before work (6 am - 9 am): This makes sense as many people browse Instagram during their morning routine. 
2. After work (5 pm - 6 pm): People often check their Instagram feeds when they're heading home after work. 
3. Lunch hours (12 pm - 2 pm): Posting during lunch breaks is also a good opportunity since people tend to have some free time then. 

On the contrary, weekends are not the best days to post on Instagram because most of your audience is usually occupied with their personal activities. However, you can still post content on weekends, but it's advised to do so before 2 pm.

If you find yourself frequently asking, "When is the best time to post today?" Here's a more detailed breakdown of the recommended posting times (in Pacific Standard Time) for each day of the week:

1. Monday: 9 am to 10 am 
2. Tuesday: 9 am to 10 am 
3. Wednesday: 5 am, 11 am, and 3 pm 
4. Thursday: 12 pm and 5 pm 
5. Friday: 9 am to 10 am and 5 pm to 6 pm 
6. Saturday: 8 am to 12 pm
7. Sunday: 10 am to 2 pm

Also, before coming to an end I would love to give you the easiest way to find the best time for your audience. Here's a helpful tip: 

You can use Kuasar Video to better manage your posting schedule. With the help of Artificial Intelligence, this versatile marketing tool can provide personalized suggestions for optimizing when you post to your target audiences.

This ensures your content reaches your intended viewers at the best times, making your marketing strategy more effective.

4. Wrapping it up

There's nothing more frustrating than putting effort into your Instagram posts and getting no reach. But now, you've learned how to avoid this problem. By following the methods and posting at the right times as it mentioned, you can discover the ideal posting time for your Instagram content. You might not see an instant increase in numbers, but with consistent efforts, you'll start to see results. This approach will help you connect better with your audience and get noticed by potential followers more quickly. However, it's important to remember that the fate of your posts ultimately depends on the quality of your content. If your content doesn't capture their interest, even posting at the best times won't guarantee the likes or comments you desire.

In conclusion, finding the right Instagram post frequency is crucial for your content strategy's success. With the right frequency and an optimized content calendar, you can boost your results and make the most of your Instagram marketing efforts. You can consider using Kuasar Video, a versatile marketing tool powered by Artificial Intelligence, to enhance your posting schedule for better audience engagement. With personalized suggestions, it ensures that your content reaches your target viewers at the most opportune times, significantly improving your overall marketing strategy.

FAQ 1: Why is the right posting frequency important on Instagram?

Answer: The right posting frequency on Instagram is crucial for maximizing engagement and reach. Posting too little can lead to a drop in account reach and engagement,n o the other hand, posting too much can result in low engagement, audience fatigue, and increased costs. Finding the right balance ensures your content reaches the right people without overwhelming them.

FAQ 2: What does Instagram recommend for post frequency, and how can I determine the best frequency for my account?

Answer: Instagram's Head, Adam Mosseri, suggests aiming for about two feed posts per week and a couple of daily stories, but this isn't set in stone. To determine the best frequency for your account, use Instagram Insights and Business Suite Insights to analyze your data.

FAQ 3: Is there an ideal time to post on Instagram, and what are the best times to post during the week?

Answer: There isn't a one-size-fits-all ideal time to post on Instagram because it depends on your specific audience and goals.  You can use Kuasar Video to better manage your posting schedule. This ensures your content reaches your intended viewers at the best times, making your marketing strategy more effective.